Overview
Pstryk is an energy startup offering dynamic electricity pricing for solar panel owners. It operates in the fast-growing prosumer market in Poland, helping households save money on their electricity bills.
Pstryk is an energy startup offering dynamic electricity pricing for solar panel owners. It operates in the fast-growing prosumer market in Poland, helping households save money on their electricity bills.
Client
Pstryk
Service
Explainer Video, Script, AI, Ads
Challenge
Even customers interested in Pstryk hesitated to make the switch because the process felt complicated and unclear. The barrier wasn't the offer itself but the fear of what switching energy providers actually involves.
Even customers interested in Pstryk hesitated to make the switch because the process felt complicated and unclear. The barrier wasn't the offer itself but the fear of what switching energy providers actually involves.
Solution
Together with Pstryk's marketing team I developed a simple three-step explainer showing exactly how to make the switch. Script, storyboard, AI-generated assets, AI voiceover and music, all handled from concept to final animation. The result made the whole process feel approachable, removing the main barrier to conversion.
Together with Pstryk's marketing team I developed a simple three-step explainer showing exactly how to make the switch. Script, storyboard, AI-generated assets, AI voiceover and music, all handled from concept to final animation. The result made the whole process feel approachable, removing the main barrier to conversion.
